• Facebook Horizon: a virtual world for brands?

    SecondLife, a virtual world launched in 2003, is a place for people to enjoy multiple activities such as playing, socializing, listening to political speeches, adding and/or accessing digital content. But the initiative slowly faded away, and soon the market shifted to other major technological innovations.

    Now, more than 15 years later, this trend has been trying to make a comeback. An obvious example is Horizon, a new VR world presented by Facebook last September which, as announced, will be launched by 2020.

     

    Free access to sharing

    The news was unveiled during the Oculus Connect 6 in San Francisco. Horizon will not only be a chat room, but also a social VR place to hang out with friends, play games, and watch movies, as well as a fantastic way to learn new skills and explore.

    The project confirms the interest of Facebook CEO, Mark Zuckerberg, in virtual reality and social interactions.

    Thanks to intuitive building tools, anyone can create the world of their dreams! Just wear the Oculus glasses, create an avatar and start exploring. Access will be totally free, even if it is not excluded that extra content will not.

     

    The future of brand experiences

    The following video anticipates how this virtual environment will look like. A project that could catch on as brands can engage and connect with audiences in a new platform.

     

    https://www.youtube.com/watch?v=Is8eXZco46Q

     

    The challenge for brands will be to adapt to the specific features of this new world, as well as to learn to move with caution: their actions will have an impact not only within the limits of Horizon but also outside.

    This sector is now ready for growth. According to SuperDataXR revenue reached $6.6B in 2018 and is projected to increase 442% by 2022. Based on several studies, in the coming years, these parallel worlds should take off.

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