• Marketing Automation: an essential advantage for marketing teams

    Want to know what Marketing Automation is? In this article, you will understand why its implementation is essential for optimizing Sales and Digital Marketing activities..

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    7 curious facts about the impact of StoryTelling

    What makes StoryTellings (ST) so effective in creating connections? 1) They capture attention 2) They create emotions 3) They stick in our memory 4) They.

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    Seven mistakes in mobile marketing [and how to avoid them].

    Smartphone penetration rate exceeded 90% in many countries worldwide, with users connected to their device 24 hrs a day. Such a powerful marketing tool, isn’t.

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    Three winning factors to grab user attention

    The human brain needs less than half a second to engage with mobile advertising. According to the study conducted by MMA’s Cognition Research, more than.

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    5 ways to manage your customer data and create meaningful relationships

    Managing customer information represents an advantageous strategy to establish a strong connection with them, based on commitment and communication. You will be able to know.

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    13 neuromarketing sales techniques

    Studies by neuroscientists found that 85% of purchasing decisions are subconscious. Only 15% of consumers buy rationally, therefore… how are we supposed to talk to.

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    11 points to understand how the pandemic changed marketing and consumption

    Before and after. The arrival of Covid-19 had an extraordinary impact on the market, on consumer’s habits, and on companies’ marketing & communication strategies. Following,.

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    Types of clients… and how to deal with them

    It is crucial to identify the type of client we are dealing with, in order to better adapt our strategies and “speak their language”. If.

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    Micro and Small-Medium Enterprises

    4 key concepts to restart your company with digital technologies We are experiencing a global emergency, a situation that has drastically changed our private and.

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    The smartphone: the main channel during the confinement

    Having a drink, reading the latest news, or taking courses… The smartphone confirms to be as the favorite device, even during quarantine, to perform ordinary.

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