• TikTok: 5 curious facts about this emerging app

    TikTok started to gain traction globally in 2019. Today, the app for creating, editing and sharing short videos hits more than 1 Bn users and allows.

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    Storytelling: how (and why) it works in your mind

    Storytelling is the art of telling stories that can arise emotions, inspire the listeners and lead them to concrete actions. But why does it work so.

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    3 tips for boosting sales for Father’s Day

    A year has so many special dates, holidays, and marketing moments. Planning is a must in business. March 19th , for example, is Father’s Day.

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    Ads with subliminal messages

    Are they actually effective? The controversial marketing strategy in five examples Is it possible to influence people’s decisions through subliminal representations? They are messages defined.

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    Digital marketing in 2020: what we need to quit doing right away

    What is digital marketing going to look like in 2020? Trends are evolving, and with the new year, it is now clear which strategies we.

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    Data mining in digital marketing

    What do users need? What do they expect from brands? Digital marketing constantly tries to find answers to these big questions. Here comes data mining,.

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    How to Create Memorable User Experiences with Conversational Marketing

    ADA and Convergent Marketing® Consumers are less patient than ever. Brands must satisfy their needs by providing real-time answers, thus outperforming competitors. The best way.

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    What do users appreciate the most when interacting with brands?

    What are consumers looking for when connecting with brands on digital channels? To find users’ favorite feature, when interacting with a brand through a digital.

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    How to create an effective digital marketing plan

    A digital marketing plan is a document that contains the most effective strategies for reaching valuable leads. It is a strategic roadmap that allows you.

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    How to create effective Calls to Action

    How do we direct customers exactly where we want them? A Call to Action (CTA) is a clickable button designed to encourage users to perform.

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