• Lead Scoring & Lead Nurturing: the essentials

    Entice clients, instead of hassling them! This is one of the fundamentals of Inbound Marketing, which has revolutionized traditional marketing: stop hawking users! You should.

    Read More
    Convergent Marketing®: 5 mistakes to avoid

    Convergent Marketing® combines the most advanced communication technologies, aiming to reach the user more efficiently and to conduct successful interactions that culminate in multiple purchases. Still,.

    Read More
    Strategic Partnerships for out-of-the-ordinary Agencies

    The desire and search for a diversified proposal, aimed at customers, is a common element of many Marketing and Communication Agencies. This need seems to.

    Read More
    Customer Engagement. What is it?

    “Engagement” is that magic word often found on the Internet, which seems to be the secret of the success for many companies. But what is.

    Read More
    Five marketing strategies that should be forgotten

    The vast majority of companies widely adopted the Internet and its tools for promoting their products and services. However, many of them continue following traditional.

    Read More
    Customer Journey Mapping in two minutes

    Customer Journey Mapping is a visual representation of the “customer journey”. That is to say: the path someone takes to find a product or service.

    Read More
    Smartphone: summer companion

    In general, summer is the best period to get some rest, putting aside duties, emails, appointments and social networks. But, you know, old habits die.

    Read More
    ADAonCloud and Convergent Marketing land in USA

    After 7 months of the launch, the Convergent Marketing® has rapidly scaled in Europe and now in July 2019 just we have landed in USA,.

    Read More
    Gartner, Magic Quadrant for Mobile Marketing Platforms

    HONORABLE MENTION FOR ADA & CONVERGENT MARKETING®   Gartner, the U.S. world’s leading research and advisory IT company, named ADA among the world’s top twenty Mobile.

    Read More
    6 basic habits for creating high-quality content

    Writing a blog is not always synonymous of success. To get positive results, content creators must have a clear idea on how to achieve their.

    Read More