• Machine learning: what is it?

    In 1997 the Deep Blue computer defeated the chess genius Garry Kasparov: the IBM system had been trained watching dozens of games to win the.

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    From consultant to leading marketing agency thanks to ADA and Convergent Marketing®.

    When I discovered ADA, about 6 years ago, it was a platform focused mostly on SMS texts… just a little part of what it offers.

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    Facebook Horizon: a virtual world for brands?

    SecondLife, a virtual world launched in 2003, is a place for people to enjoy multiple activities such as playing, socializing, listening to political speeches, adding.

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    Black Friday and Cyber Monday 2019: online marketing strategies to maximize sales

    Black Friday and Cyber Monday are two critical dates in the sales calendar. No wonder why in 2018 record numbers were registered.  Shopify analyzed the.

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    Vertical Content Marketing: 6 reasons to bet on vertical format

    Why create vertical content? What is a vertical content? A content is vertical when it can be enjoyed by the user in a vertical position..

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    Referral marketing. What it is and why you should consider it

    Referral marketing brings together all those strategies aimed to increase sales thanks to the user’s favourable opinion on the brand. It is the classic word.

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    2019: Smartphone usage surpasses TV

    Is it time to say goodbye to TV? Probably not yet. The fact is that the Internet is a strong competitor and for years has.

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    Lead Scoring & Lead Nurturing: the essentials

    Entice clients, instead of hassling them! This is one of the fundamentals of Inbound Marketing, which has revolutionized traditional marketing: stop hawking users! You should.

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    Convergent Marketing®: 5 mistakes to avoid

    Convergent Marketing® combines the most advanced communication technologies, aiming to reach the user more efficiently and to conduct successful interactions that culminate in multiple purchases. Still,.

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    Strategic Partnerships for out-of-the-ordinary Agencies

    The desire and search for a diversified proposal, aimed at customers, is a common element of many Marketing and Communication Agencies. This need seems to.

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