• 13 neuromarketing sales techniques

    Studies by neuroscientists found that 85% of purchasing decisions are subconscious. Only 15% of consumers buy rationally, therefore… how are we supposed to talk to.

    Read More
    11 points to understand how the pandemic changed marketing and consumption

    Before and after. The arrival of Covid-19 had an extraordinary impact on the market, on consumer’s habits, and on companies’ marketing & communication strategies. Following,.

    Read More
    Types of clients… and how to deal with them

    It is crucial to identify the type of client we are dealing with, in order to better adapt our strategies and “speak their language”. If.

    Read More
    Micro and Small-Medium Enterprises

    4 key concepts to restart your company with digital technologies We are experiencing a global emergency, a situation that has drastically changed our private and.

    Read More
    The smartphone: the main channel during the confinement

    Having a drink, reading the latest news, or taking courses… The smartphone confirms to be as the favorite device, even during quarantine, to perform ordinary.

    Read More
    5 key points to bear in mind when it comes to pricing

    One of the biggest challenges for any business is pricing. Setting an economic value without taking into account consumers’ perceptions is definitely a mistake. What are the criteria to be.

    Read More
    Advertising and Coronavirus

    How 6 brands used media in more agile ways As the spread of COVID-19 began to rapidly increase across the globe, several companies were encouraged.

    Read More
    9 customer retention tips that work

    Marketing is based on the concept of loyalty, improving consumer’s shopping experience, brand reputation and, among other things, higher sales. What strategies can be used.

    Read More
    Solidarity campaigns against the Corona virus: 6 actions

    Communication should not slow down during times of crisis, instead moving towards solidarity initiatives. With the Corona virus, several companies have mobilized thier energies and.

    Read More
    Read All Stories