Before and after. The arrival of Covid-19 had an extraordinary impact on the market, on consumer’s habits, and on companies’ marketing & communication strategies. Following,.
Having a drink, reading the latest news, or taking courses… The smartphone confirms to be as the favorite device, even during quarantine, to perform ordinary.
One of the biggest challenges for any business is pricing. Setting an economic value without taking into account consumers’ perceptions is definitely a mistake. What are the criteria to be.
Communication should not slow down during times of crisis, instead moving towards solidarity initiatives. With the Corona virus, several companies have mobilized thier energies and.