• Data mining in digital marketing

    What do users need? What do they expect from brands? Digital marketing constantly tries to find answers to these big questions. Here comes data mining,.

    Read More
    How to Create Memorable User Experiences with Conversational Marketing

    ADA and Convergent Marketing® Consumers are less patient than ever. Brands must satisfy their needs by providing real-time answers, thus outperforming competitors. The best way.

    Read More
    What do users appreciate the most when interacting with brands?

    What are consumers looking for when connecting with brands on digital channels? To find users’ favorite feature, when interacting with a brand through a digital.

    Read More
    How to create an effective digital marketing plan

    A digital marketing plan is a document that contains the most effective strategies for reaching valuable leads. It is a strategic roadmap that allows you.

    Read More
    How to create effective Calls to Action

    How do we direct customers exactly where we want them? A Call to Action (CTA) is a clickable button designed to encourage users to perform.

    Read More
    The power of StoryTelling: 3 cases

    StoryTellings (STs) tell stories. That’s easy! In recent years, this tool has been spreading like wildfire among companies and organizations such as Spotify, McDonald’s, Nasa, Apple, Coca Cola, IBM, Nike,.

    Read More
    Generational consumer shopping habits

    When it comes to the joy of shopping, consumption habits diverge by generation. In recent years, terms such as Millennials or Generation Z have become.

    Read More
    The future is vertical: the marketing of the future in 5 points

    People love videos, in particular, they love watching them on their smartphone. Mobile video consumption rises by 100% every year, and 92% of users viewing.

    Read More
    Machine learning: what is it?

    In 1997 the Deep Blue computer defeated the chess genius Garry Kasparov: the IBM system had been trained watching dozens of games to win the.

    Read More
    Read All Stories