{"id":42,"date":"2020-12-09T16:56:29","date_gmt":"2020-12-09T15:56:29","guid":{"rendered":"https:\/\/www.adaoncloud.com\/en\/customer-data-platform-cdp\/"},"modified":"2022-10-05T15:16:01","modified_gmt":"2022-10-05T13:16:01","slug":"customer-data-platform","status":"publish","type":"page","link":"https:\/\/www.adaoncloud.com\/en\/customer-data-platform\/","title":{"rendered":"Customer Data Platform"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; rtl_reverse=&#8221;yes&#8221; content_placement=&#8221;top&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;Manage<br \/>\nProfile<br \/>\nSegment&#8221; font_container=&#8221;tag:h1|font_size:70px|text_align:left|color:%23083944&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInDown&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;paragrafo padding10 font15&#8243;]<\/p>\n<h4>Customer Data Plataform<\/h4>\n<p><span style=\"font-weight: 400;\">Collect and manage data acquired from multiple channels in one place. In addition, you profile each contact in detail and optimize your marketing campaigns thanks to a unique view on users.<\/span>[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1622815697104{background-image: url(https:\/\/www.adaoncloud.com\/en\/wp-content\/uploads\/sites\/15\/2021\/06\/cdp-testimonial.png?id=224) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_single_image image=&#8221;224&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; el_class=&#8221;visible-hidden&#8221;][\/vc_column][\/vc_row][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1605103445882{margin-bottom: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}&#8221;][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1616145222729{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-color: #f8f8f8 !important;}&#8221; el_class=&#8221;padd-xs-15 reverse hidden-sm hidden-xs&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1605084525184{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1610560406269{padding-right: 3% !important;}&#8221;][vc_empty_space height=&#8221;35px&#8221;][vc_empty_space height=&#8221;35px&#8221;][vc_column_text el_class=&#8221;listado&#8221;]<\/p>\n<h3>Data management with an edge<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;listado&#8221;]<span style=\"font-weight: 400;\"><br \/>\nIn a market that puts the customer at the center of the business, data is an invaluable asset. Having a unified view of all user information, collected and organized, becomes the trump card to maximize the results of each communication campaign.<\/span>[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1611221799567{background-image: url(https:\/\/www.www.adaoncloud.com\/es\/wp-content\/uploads\/sites\/2\/2021\/01\/cap-plat-1.jpg?id=1168) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_single_image image=&#8221;418&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1624025052761{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-color: #f8f8f8 !important;}&#8221; el_class=&#8221;padd-xs-15 reverse hidden-lg hidden-md&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1605084525184{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1611221799567{background-image: url(https:\/\/www.www.adaoncloud.com\/es\/wp-content\/uploads\/sites\/2\/2021\/01\/cap-plat-1.jpg?id=1168) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_single_image image=&#8221;418&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1610560406269{padding-right: 3% !important;}&#8221;][vc_empty_space height=&#8221;35px&#8221;][vc_column_text el_class=&#8221;listado&#8221;]<\/p>\n<h3>Data management with an edge<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;listado&#8221;]<span style=\"font-weight: 400;\"><br \/>\nIn a market that puts the customer at the center of the business, data is an invaluable asset. Having a unified view of all user information, collected and organized, becomes the trump card to maximize the results of each communication campaign.<\/span>[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; el_class=&#8221;padd-xs-15&#8243; css=&#8221;.vc_custom_1611770516329{margin-right: 0px !important;margin-left: 0px !important;padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1616688481420{padding-right: 0px !important;padding-left: 0px !important;background-image: url(https:\/\/www.www.adaoncloud.com\/wp-content\/uploads\/2021\/03\/customerdata-2.png?id=7328) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_single_image image=&#8221;426&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_empty_space height=&#8221;35px&#8221;][vc_column_text]<\/p>\n<h3>Get to know your customers and maximize your efforts<\/h3>\n<p>With the Customer Data Platform you will have all the features of the classic CRM but with an important additional advantage: the ability to create an accurate profile of each user, unifying data and information from multiple sources.<\/p>\n<p>Doing this, you will know every detail of the ones you are addressing and you will be able to direct the best communication to each of them, saving time and money.[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1615390778028{padding-top: 30px !important;background-color: #1f9f97 !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1615390527374{padding-bottom: -20px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;35px&#8221;][vc_single_image image=&#8221;1607&#8243; img_size=&#8221;medium&#8221; css_animation=&#8221;flipInY&#8221;][vc_column_text]<\/p>\n<h4 style=\"color: #ffffff!important;\">With the Customer Data Platform (CDP) we can manage our database and that of our customers in a simple and effective way, obtaining great results.<\/h4>\n<p><sub class=\"citado\" style=\"color: #ffffff!important;\"><strong>Francisco Garc\u00eda<\/strong> | <em>CEO Good Sociale Media<\/em><\/sub>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1615390551314{padding-bottom: -20px !important;}&#8221;][vc_single_image image=&#8221;226&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1624025073295{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-color: #f8f8f8 !important;}&#8221; el_class=&#8221;hidden-sm hidden-xs&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1605084525184{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1610560406269{padding-right: 3% !important;}&#8221;][vc_empty_space height=&#8221;35px&#8221;][vc_column_text el_class=&#8221;listado&#8221;]<\/p>\n<h3>Advanced profiling<\/h3>\n<p>[\/vc_column_text][vc_column_text]Increase your management skills in a simple and intuitive way.<br \/>\nAssign to each contact the properties and characteristics you want to draw in a detailed profile. You will have a complete view of the personal data, preferences, interests, social profiles and any other aspect that you are interested in knowing.<br \/>\n[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;434&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1624025064677{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-color: #f8f8f8 !important;}&#8221; el_class=&#8221;hidden-lg hidden-md&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1605084525184{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;434&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1610560406269{padding-right: 3% !important;}&#8221;][vc_empty_space height=&#8221;35px&#8221;][vc_column_text el_class=&#8221;listado&#8221;]<\/p>\n<h3>Advanced profiling<\/h3>\n<p>[\/vc_column_text][vc_column_text]Increase your management skills in a simple and intuitive way.<br \/>\nAssign to each contact the properties and characteristics you want to draw in a detailed profile. You will have a complete view of the personal data, preferences, interests, social profiles and any other aspect that you are interested in knowing.<br \/>\n[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;padd-xs-15&#8243; css=&#8221;.vc_custom_1611770549019{margin-right: 0px !important;margin-left: 0px !important;padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;}&#8221;][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1616688879004{padding-right: 0px !important;padding-left: 0px !important;background-image: url(https:\/\/www.www.adaoncloud.com\/wp-content\/uploads\/2021\/03\/customerdata-4.png?id=7326) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_single_image image=&#8221;440&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1605002971813{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_empty_space height=&#8221;35px&#8221;][vc_empty_space height=&#8221;35px&#8221;][vc_column_text]<\/p>\n<h3>Audience segmentation<\/h3>\n<div>\n<p>Create dynamic user segments (profiles) with homogeneous characteristics to make your marketing campaigns more and more performing. You will have a clear and precise idea at all times of the target to whom direct your tailor-made communications and you will save time and resources.<\/p><\/div>\n<p>[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F&#8221;][vc_empty_space height=&#8221;35px&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1616145341169{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-color: #f8f8f8 !important;}&#8221; el_class=&#8221;padd-xs-15 reverse hidden-sm hidden-xs&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1605084525184{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1610560406269{padding-right: 3% !important;}&#8221;][vc_empty_space height=&#8221;35px&#8221;][vc_column_text el_class=&#8221;listado&#8221;]<\/p>\n<h3>Acquisition from multiple sources<\/h3>\n<p>Group and manage data from each lead generation campaign from a single dashboard: from Facebook Ads to your website, from Landing Pages to Virtual Assistants, whatever channel you use you can integrate it with the Customer Data Platform.[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1610623080658{background-image: url(https:\/\/www.www.adaoncloud.com\/es\/wp-content\/uploads\/sites\/2\/2021\/01\/segmentacion.jpg?id=1207) !important;}&#8221;][vc_single_image image=&#8221;447&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1616145350492{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-color: #f8f8f8 !important;}&#8221; el_class=&#8221;padd-xs-15 reverse hidden-lg hidden-md&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1605084525184{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1610623080658{background-image: url(https:\/\/www.www.adaoncloud.com\/es\/wp-content\/uploads\/sites\/2\/2021\/01\/segmentacion.jpg?id=1207) !important;}&#8221;][vc_single_image image=&#8221;447&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1610560406269{padding-right: 3% !important;}&#8221;][vc_empty_space height=&#8221;35px&#8221;][vc_column_text el_class=&#8221;listado&#8221;]<\/p>\n<h3>Acquisition from multiple sources<\/h3>\n<p>Group and manage data from each lead generation campaign from a single dashboard: from Facebook Ads to your website, from Landing Pages to Virtual Assistants, whatever channel you use you can integrate it with the Customer Data Platform.[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F&#8221;][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; rtl_reverse=&#8221;yes&#8221; content_placement=&#8221;top&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;Manage Profile Segment&#8221; font_container=&#8221;tag:h1|font_size:70px|text_align:left|color:%23083944&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInDown&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;paragrafo padding10 font15&#8243;] Customer Data Plataform Collect and manage data acquired from multiple channels in one place. In addition, you profile each contact in detail and optimize your marketing campaigns thanks to a unique view on users.[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false},"_links":{"self":[{"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/pages\/42"}],"collection":[{"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":38,"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/pages\/42\/revisions"}],"predecessor-version":[{"id":12355,"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/pages\/42\/revisions\/12355"}],"wp:attachment":[{"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/media?parent=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}