{"id":574,"date":"2021-07-05T10:23:33","date_gmt":"2021-07-05T08:23:33","guid":{"rendered":"https:\/\/www.adaoncloud.com\/en\/?page_id=574"},"modified":"2022-10-10T12:26:39","modified_gmt":"2022-10-10T10:26:39","slug":"measure","status":"publish","type":"page","link":"https:\/\/www.adaoncloud.com\/en\/measure\/","title":{"rendered":"Measure"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; rtl_reverse=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1613661852478{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;Discover<br \/>\nMeasure<br \/>\nImprove&#8221; font_container=&#8221;tag:h1|font_size:70px|text_align:left|color:%23083944&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInDown&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;paragrafo padding10 font15&#8243;]<\/p>\n<h4>Measure the return of your campaigns<\/h4>\n<p>Knowing the behavior of customers helps you to create more effective marketing campaigns and guarantee specific results for your advertising investments. The Measure module has a valuable feature: the ability to provide precise measurements on user behavior and guide you discovering what they really want.[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F|title:FIND%20OUT%20MORE&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1625478850000{margin-bottom: -30px !important;background-image: url(https:\/\/www.adaoncloud.com\/en\/wp-content\/uploads\/sites\/15\/2021\/07\/misura-testimonial.png?id=582) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_single_image image=&#8221;582&#8243; img_size=&#8221;full&#8221; el_class=&#8221;visible-hidden&#8221;][\/vc_column][\/vc_row][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1605103445882{margin-bottom: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}&#8221;][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1613662224239{padding-top: 50px !important;padding-right: 0px !important;padding-left: 0px !important;background-color: #1f9f97 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1604939591857{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;35px&#8221;][vc_single_image image=&#8221;585&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;flipInY&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;55px&#8221;][vc_custom_heading text=&#8221;Precise numbers for foolproof campaigns&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInDown&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left; color: #fff; font-size: 1.6rem; font-family: 'montserrat';\">You can interpret the behavior of users who have visited your Landing Pages, browsed your StoryTellings, viewed your MovieTellings, or read your Emails and transform this information into numbers and metrics.<br \/>\nDedicated dashboards guide you to the discovery of the main indicators and KPI.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1614267490591{padding-top: 5% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;}&#8221; el_class=&#8221;ver-align&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;604&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1613645913688{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_column_text]<\/p>\n<h3>Discover, measure and improve your ROI<\/h3>\n<p>Each campaign is the right opportunity to find out the number of Pages Viewed, the Unique Views, the clicks on the Call to Action, the browser used and the geographical location from which the visits originated. To make views easier and smoother, all the data is already grouped into dedicated sections and displayed with graphs and images. All you have to do is seize the best opportunities and increase the ROI of each Mobile project.[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F|title:FIND%20OUT%20MORE&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1616146442052{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-color: #f8f8f8 !important;}&#8221; el_class=&#8221;ver-align hidden-sm hidden-xs&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_empty_space height=&#8221;55px&#8221;][vc_column_text]<\/p>\n<h3>Email Marketing analytics<\/h3>\n<p>The real success of an Email campaign does not stop at opening or clicking. In fact, it is in tracking the activity of individual recipients even after opening and evaluating whether the expected results have been achieved.<br \/>\nAn advanced system for measuring the main parameters is available. From the delivery rate to the number of messages rejected by the server (Hard and Soft Bounce), from the messages read (Open Rate) to the number of users who have made the conversion (Conversion Rate).<br \/>\nAccess the statistics of each individual user as to the origin of their clicks, so as to improve the quality of your list and measure the cost per conversion and return on investment.[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F|title:FIND%20OUT%20MORE&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;623&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1616146449923{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-color: #f8f8f8 !important;}&#8221; el_class=&#8221;ver-align hidden-lg hidden-md&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;623&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_empty_space height=&#8221;55px&#8221;][vc_column_text]<\/p>\n<h3>Email Marketing analytics<\/h3>\n<p>The real success of an Email campaign does not stop at opening or clicking. In fact, it is in tracking the activity of individual recipients even after opening and evaluating whether the expected results have been achieved.<br \/>\nAn advanced system for measuring the main parameters is available. From the delivery rate to the number of messages rejected by the server (Hard and Soft Bounce), from the messages read (Open Rate) to the number of users who have made the conversion (Conversion Rate).<br \/>\nAccess the statistics of each individual user as to the origin of their clicks, so as to improve the quality of your list and measure the cost per conversion and return on investment.[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F|title:FIND%20OUT%20MORE&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1625481370643{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;}&#8221; el_class=&#8221;ver-align hidden-sm hidden-xs&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;615&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1613645913688{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_empty_space height=&#8221;55px&#8221;][vc_column_text]<\/p>\n<h3>SMS Analytics<\/h3>\n<p>Thanks to the tracking system in the links sent via SMS, you can monitor the behavior of your users. You have a complete view of your SMS campaigns thanks to in-depth statistical reports, by sinlge campaign and by individual recipient. A notification system connected with telephone operators, allows you to know the mobile numbers that received your message.[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F|title:FIND%20OUT%20MORE&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1633098486007{padding-top: 5% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-color: #f8f8f8 !important;}&#8221; el_class=&#8221;ver-align&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text]<\/p>\n<h3>Push Notification Metrics<\/h3>\n<p>Find out the open rate and engagement rate of your Push Notification campaigns. Know precisely when users have opened and clicked on notifications and the CTAs included. This way, you will analyze the effectiveness of your campaigns and constantly improve the final result and conversion goals.<br \/>\n[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F|title:FIND%20OUT%20MORE&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1613645913688{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;626&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1625481370643{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;}&#8221; el_class=&#8221;ver-align hidden-sm hidden-xs&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_empty_space height=&#8221;55px&#8221;][vc_single_image image=&#8221;9838&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1613645913688{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_empty_space height=&#8221;55px&#8221;][vc_column_text]<\/p>\n<h3>Measure virtual assistant flows<\/h3>\n<p>Measure conversational ability and engagement rate with insights and data. Consult the dashboards to view the performance of the Virtual Assistant and monitor the quality of conversations. Create targeted and personalized communications by identifying the most discussed and researched conversation topics.<br \/>\n[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9c495d&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;url:https%3A%2F%2Fwww.adaoncloud.com%2Fen%2Fprezzi%2Fpricing%2F|title:FIND%20OUT%20MORE&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; rtl_reverse=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1613661852478{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;Discover Measure Improve&#8221; font_container=&#8221;tag:h1|font_size:70px|text_align:left|color:%23083944&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInDown&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;paragrafo padding10 font15&#8243;] Measure the return of your campaigns Knowing the behavior of customers helps you to create more effective marketing campaigns and guarantee specific results for your advertising investments. The Measure module has a valuable feature: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false},"_links":{"self":[{"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/pages\/574"}],"collection":[{"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/comments?post=574"}],"version-history":[{"count":30,"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/pages\/574\/revisions"}],"predecessor-version":[{"id":12187,"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/pages\/574\/revisions\/12187"}],"wp:attachment":[{"href":"https:\/\/www.adaoncloud.com\/en\/wp-json\/wp\/v2\/media?parent=574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}