{"id":1915,"date":"2021-03-15T23:48:14","date_gmt":"2021-03-15T22:48:14","guid":{"rendered":"https:\/\/newadaoncloud.staging.thedigitalbox.com\/es\/?page_id=1915"},"modified":"2022-10-04T09:27:08","modified_gmt":"2022-10-04T07:27:08","slug":"uppermail-a-b-test","status":"publish","type":"page","link":"https:\/\/www.adaoncloud.com\/es\/uppermail-a-b-test\/","title":{"rendered":"UpperMail A\/B Test"},"content":{"rendered":"<p>[vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb equal_height=\u00bbyes\u00bb rtl_reverse=\u00bbyes\u00bb content_placement=\u00bbtop\u00bb css=\u00bb.vc_custom_1613661852478{margin-bottom: 0px !important;padding-bottom: 0px !important;}\u00bb][vc_column width=\u00bb1\/3&#8243;][vc_custom_heading text=\u00bbComunica<br \/>\nFideliza<br \/>\nConvierte\u00bb font_container=\u00bbtag:h1|font_size:70px|text_align:left|color:%23083944&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInDown\u00bb][vc_column_text css_animation=\u00bbfadeInUp\u00bb el_class=\u00bbparagrafo padding10 font15&#8243;]<\/p>\n<h4>Test A\/B<\/h4>\n<p>ADA te da la posibilidad de crear test A\/B en los env\u00edos de UpperMail. Disponible en todas las licencias de ADA podr\u00e1s saber qu\u00e9 email ha obtenido mayor n\u00famero de aperturas, o en cual han hecho m\u00e1s clics. Luego autom\u00e1ticamente la apuesta ganadora ser\u00e1 la que llegue al resto de los elegidos.[\/vc_column_text][vc_btn title=\u00bbReg\u00edstrate GRATIS\u00bb style=\u00bbcustom\u00bb custom_background=\u00bb#9c495d\u00bb custom_text=\u00bb#ffffff\u00bb shape=\u00bbround\u00bb size=\u00bblg\u00bb align=\u00bbleft\u00bb css_animation=\u00bbfadeInUp\u00bb link=\u00bburl:https%3A%2F%2Ffreetrial.adaoncloud.com%2FadaxFree%2Fes\u00bb][\/vc_column][vc_column width=\u00bb2\/3&#8243; css=\u00bb.vc_custom_1615849635633{margin-bottom: -30px !important;background-image: url(https:\/\/www.www.adaoncloud.com\/es\/wp-content\/uploads\/sites\/2\/2021\/03\/Distribute-a-b-test-testimonial.png?id=1926) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][vc_single_image image=\u00bb1926&#8243; img_size=\u00bbfull\u00bb][\/vc_column][\/vc_row][vc_section full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1605103445882{margin-bottom: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}\u00bb][vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb content_placement=\u00bbtop\u00bb css=\u00bb.vc_custom_1613662224239{padding-top: 50px !important;padding-right: 0px !important;padding-left: 0px !important;background-color: #1f9f97 !important;}\u00bb][vc_column css=\u00bb.vc_custom_1604939591857{padding-right: 5% !important;padding-left: 5% !important;}\u00bb][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb1918&#8243; img_size=\u00bbfull\u00bb css_animation=\u00bbflipInY\u00bb][vc_empty_space height=\u00bb35px\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_empty_space height=\u00bb55px\u00bb][vc_custom_heading text=\u00bbTest A\/B\u00bb font_container=\u00bbtag:h2|text_align:left|color:%23ffffff\u00bb use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInDown\u00bb][vc_column_text]<\/p>\n<p style=\"text-align: left; color: #fff; font-size: 1.6rem; font-family: 'montserrat';\">Ya sea por tasa de apertura o por el mayor n\u00famero de clics en el email podr\u00e1s llevar a cabo un test que te indique la mejor opci\u00f3n. Apuesta por lo que m\u00e1s impacte a tu base de datos.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb css=\u00bb.vc_custom_1613645944803{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;}\u00bb el_class=\u00bbver-align\u00bb][vc_column width=\u00bb1\/12&#8243;][\/vc_column][vc_column width=\u00bb5\/12&#8243;][vc_single_image image=\u00bb1924&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb1\/12&#8243; css=\u00bb.vc_custom_1613645913688{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][\/vc_column][vc_column width=\u00bb4\/12&#8243;][vc_column_text]Puedes llevar a cabo un test A\/B de una forma muy sencilla.<\/p>\n<p>Pirmero, hay que dar nombre a la campa\u00f1a que vas a realizar.<\/p>\n<p>Segundo, marcar \u201csi\u201d en crear un test A\/B<\/p>\n<p>Tercero, para hacer un test A\/B necesitar\u00e1s dos emails, habr\u00e1 que seleccionarlos como<\/p>\n<ul>\n<li>UpperMail A<\/li>\n<li>UpperMail B<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_btn title=\u00bbReg\u00edstrate GRATIS\u00bb style=\u00bbcustom\u00bb custom_background=\u00bb#9c495d\u00bb custom_text=\u00bb#ffffff\u00bb shape=\u00bbround\u00bb size=\u00bblg\u00bb align=\u00bbleft\u00bb css_animation=\u00bbfadeInUp\u00bb link=\u00bburl:https%3A%2F%2Ffreetrial.adaoncloud.com%2FadaxFree%2Fes\u00bb][\/vc_column][vc_column width=\u00bb1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb css=\u00bb.vc_custom_1616147127653{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-color: #f8f8f8 !important;}\u00bb el_class=\u00bbver-align hidden-sm hidden-xs\u00bb][vc_column width=\u00bb1\/12&#8243;][\/vc_column][vc_column width=\u00bb4\/12&#8243;][vc_empty_space height=\u00bb55px\u00bb][vc_column_text]Una vez seleccionados los dos emails con los cuales quieres llevar a cabo el test, tendr\u00e1s que decidir la variable, que pueden ser dos: Apertura o Clic<\/p>\n<p>Seguidamente daremos clic a la lista de contactos para escoger a que perfiles, grupos o segmentos queremos enviar la campa\u00f1a, y de ellos indicaremos a qu\u00e9 porcentaje vamos a enviar e test A\/B<\/p>\n<p>A la mitad de los escogidos le enviaremos el test A y a la otra mitad el test B, e indicaremos cu\u00e1ntas horas queremos que dure el test, para posteriormente enviar autom\u00e1ticamente el email ganador al resto de la base de datos escogida.[\/vc_column_text][vc_btn title=\u00bbReg\u00edstrate GRATIS\u00bb style=\u00bbcustom\u00bb custom_background=\u00bb#9c495d\u00bb custom_text=\u00bb#ffffff\u00bb shape=\u00bbround\u00bb size=\u00bblg\u00bb align=\u00bbleft\u00bb css_animation=\u00bbfadeInUp\u00bb link=\u00bburl:https%3A%2F%2Ffreetrial.adaoncloud.com%2FadaxFree%2Fes\u00bb][\/vc_column][vc_column width=\u00bb1\/12&#8243; css=\u00bb.vc_custom_1613645913688{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][\/vc_column][vc_column width=\u00bb5\/12&#8243;][vc_single_image image=\u00bb1923&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb css=\u00bb.vc_custom_1616147140459{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-color: #f8f8f8 !important;}\u00bb el_class=\u00bbver-align hidden-lg hidden-md\u00bb][vc_column width=\u00bb1\/12&#8243;][\/vc_column][vc_column width=\u00bb1\/12&#8243; css=\u00bb.vc_custom_1613645913688{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][\/vc_column][vc_column width=\u00bb5\/12&#8243;][vc_single_image image=\u00bb1923&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb1\/12&#8243;][\/vc_column][vc_column width=\u00bb4\/12&#8243;][vc_empty_space height=\u00bb55px\u00bb][vc_column_text]Una vez seleccionados los dos emails con los cuales quieres llevar a cabo el test, tendr\u00e1s que decidir la variable, que pueden ser dos: Apertura o Clic<\/p>\n<p>Seguidamente daremos clic a la lista de contactos para escoger a que perfiles, grupos o segmentos queremos enviar la campa\u00f1a, y de ellos indicaremos a qu\u00e9 porcentaje vamos a enviar e test A\/B<\/p>\n<p>A la mitad de los escogidos le enviaremos el test A y a la otra mitad el test B, e indicaremos cu\u00e1ntas horas queremos que dure el test, para posteriormente enviar autom\u00e1ticamente el email ganador al resto de la base de datos escogida.[\/vc_column_text][vc_btn title=\u00bbReg\u00edstrate GRATIS\u00bb style=\u00bbcustom\u00bb custom_background=\u00bb#9c495d\u00bb custom_text=\u00bb#ffffff\u00bb shape=\u00bbround\u00bb size=\u00bblg\u00bb align=\u00bbleft\u00bb css_animation=\u00bbfadeInUp\u00bb link=\u00bburl:https%3A%2F%2Ffreetrial.adaoncloud.com%2FadaxFree%2Fes\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb css=\u00bb.vc_custom_1613645944803{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;}\u00bb el_class=\u00bbver-align\u00bb][vc_column width=\u00bb1\/12&#8243;][\/vc_column][vc_column width=\u00bb4\/12&#8243;][vc_single_image image=\u00bb1922&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb1\/12&#8243; css=\u00bb.vc_custom_1613645913688{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][\/vc_column][vc_column width=\u00bb5\/12&#8243;][vc_empty_space height=\u00bb55px\u00bb][vc_column_text]\u00bfQu\u00e9 te quedar\u00e1?<\/p>\n<p>si tu variante escogida ha sido \u201capertura\u201d afinar mucho en el asunto del email y la vista previa. ya que ser\u00e1 el motivo principal para que uno tenga mayor \u00e9xito que el otro.<\/p>\n<p>Ni que decir que tanto en el asunto como en la vista previa dispondr\u00e1s de la posibilidad de personalizar ambos mensajes.<\/p>\n<p>Seguidamente tendr\u00e1s que introducir el nombre del remitente en ambos emails y finalmente la direcci\u00f3n de correo de repuesta.[\/vc_column_text][vc_btn title=\u00bbReg\u00edstrate GRATIS\u00bb style=\u00bbcustom\u00bb custom_background=\u00bb#9c495d\u00bb custom_text=\u00bb#ffffff\u00bb shape=\u00bbround\u00bb size=\u00bblg\u00bb align=\u00bbleft\u00bb css_animation=\u00bbfadeInUp\u00bb link=\u00bburl:https%3A%2F%2Ffreetrial.adaoncloud.com%2FadaxFree%2Fes\u00bb][\/vc_column][vc_column width=\u00bb1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb css=\u00bb.vc_custom_1616147154853{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-color: #f8f8f8 !important;}\u00bb el_class=\u00bbver-align hidden-sm hidden-xs\u00bb][vc_column width=\u00bb1\/12&#8243;][\/vc_column][vc_column width=\u00bb4\/12&#8243;][vc_empty_space height=\u00bb55px\u00bb][vc_column_text]Por \u00faltimo ya s\u00f3lo te quedar\u00e1 programar el env\u00edo para el d\u00eda y la hora deseada. Una vez que le des al bot\u00f3n enviar se iniciar\u00e1 el proceso del test A\/B. Luebgo en m\u00e9tricas veremos la opci\u00f3n ganadora y el resultado final de todos los env\u00edos.[\/vc_column_text][vc_btn title=\u00bbReg\u00edstrate GRATIS\u00bb style=\u00bbcustom\u00bb custom_background=\u00bb#9c495d\u00bb custom_text=\u00bb#ffffff\u00bb shape=\u00bbround\u00bb size=\u00bblg\u00bb align=\u00bbleft\u00bb css_animation=\u00bbfadeInUp\u00bb link=\u00bburl:https%3A%2F%2Ffreetrial.adaoncloud.com%2FadaxFree%2Fes\u00bb][\/vc_column][vc_column width=\u00bb1\/12&#8243; css=\u00bb.vc_custom_1613645913688{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][\/vc_column][vc_column width=\u00bb5\/12&#8243;][vc_single_image image=\u00bb1921&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb css=\u00bb.vc_custom_1616147164368{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-color: #f8f8f8 !important;}\u00bb el_class=\u00bbver-align hidden-lg hidden-md\u00bb][vc_column width=\u00bb1\/12&#8243;][\/vc_column][vc_column width=\u00bb5\/12&#8243;][vc_single_image image=\u00bb1921&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb1\/12&#8243; css=\u00bb.vc_custom_1613645913688{padding-top: 3% !important;padding-right: 0px !important;padding-bottom: 3% !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][\/vc_column][vc_column width=\u00bb4\/12&#8243;][vc_empty_space height=\u00bb55px\u00bb][vc_column_text]Por \u00faltimo ya s\u00f3lo te quedar\u00e1 programar el env\u00edo para el d\u00eda y la hora deseada. Una vez que le des al bot\u00f3n enviar se iniciar\u00e1 el proceso del test A\/B. Luebgo en m\u00e9tricas veremos la opci\u00f3n ganadora y el resultado final de todos los env\u00edos.[\/vc_column_text][vc_btn title=\u00bbReg\u00edstrate GRATIS\u00bb style=\u00bbcustom\u00bb custom_background=\u00bb#9c495d\u00bb custom_text=\u00bb#ffffff\u00bb shape=\u00bbround\u00bb size=\u00bblg\u00bb align=\u00bbleft\u00bb css_animation=\u00bbfadeInUp\u00bb link=\u00bburl:https%3A%2F%2Ffreetrial.adaoncloud.com%2FadaxFree%2Fes\u00bb][\/vc_column][vc_column width=\u00bb1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_row el_class=\u00bbbottomMenu\u00bb][vc_column width=\u00bb1\/3&#8243;][vc_btn title=\u00bbLive webinar | Inscr\u00edbete gratis\u00bb style=\u00bbcustom\u00bb custom_background=\u00bb#9c495d\u00bb custom_text=\u00bb#ffffff\u00bb shape=\u00bbround\u00bb size=\u00bbxs\u00bb align=\u00bbleft\u00bb i_icon_fontawesome=\u00bbfas fa-circle\u00bb add_icon=\u00bbtrue\u00bb link=\u00bburl:%2Fes%2Fwebinars%2F|title:webinars\u00bb][\/vc_column][vc_column width=\u00bb1\/3&#8243;][\/vc_column][vc_column width=\u00bb1\/3&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb equal_height=\u00bbyes\u00bb rtl_reverse=\u00bbyes\u00bb content_placement=\u00bbtop\u00bb css=\u00bb.vc_custom_1613661852478{margin-bottom: 0px !important;padding-bottom: 0px !important;}\u00bb][vc_column width=\u00bb1\/3&#8243;][vc_custom_heading text=\u00bbComunica Fideliza Convierte\u00bb font_container=\u00bbtag:h1|font_size:70px|text_align:left|color:%23083944&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInDown\u00bb][vc_column_text css_animation=\u00bbfadeInUp\u00bb el_class=\u00bbparagrafo padding10 font15&#8243;] Test A\/B ADA te da la posibilidad de crear test A\/B en los env\u00edos de UpperMail. Disponible en todas las licencias de ADA podr\u00e1s saber qu\u00e9 email ha obtenido mayor n\u00famero de aperturas, o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false},"_links":{"self":[{"href":"https:\/\/www.adaoncloud.com\/es\/wp-json\/wp\/v2\/pages\/1915"}],"collection":[{"href":"https:\/\/www.adaoncloud.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.adaoncloud.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.adaoncloud.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adaoncloud.com\/es\/wp-json\/wp\/v2\/comments?post=1915"}],"version-history":[{"count":11,"href":"https:\/\/www.adaoncloud.com\/es\/wp-json\/wp\/v2\/pages\/1915\/revisions"}],"predecessor-version":[{"id":13655,"href":"https:\/\/www.adaoncloud.com\/es\/wp-json\/wp\/v2\/pages\/1915\/revisions\/13655"}],"wp:attachment":[{"href":"https:\/\/www.adaoncloud.com\/es\/wp-json\/wp\/v2\/media?parent=1915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}