Acquiring, converting and nurturing leads is a vital part of building a qualified database. But these activities take up time and resources that all too often your company does not have.
ADA Marketing Automation is a tool that automates communication processes, maximizes the time spent in interaction with the public, and minimizes the time spent on tedious and repetitive activities. You will find that the efficiency of marketing campaigns and the profiling of leads can be improved by automatic workflows that reduce the incidence of human error in the management of activities, and thus also reduce the costs of each campaign.
ADA Marketing Automation boosts your capacity to influence users’ purchasing decisions and guide them along the “customer journey”. Plan the strategy, create the content and plot your workflow in a few simple steps. Set up an effective conversion funnel and enrich your database with qualified contacts using the platform’s targeting capabilities, then distribute your content automatically at pre-set time intervals according to your needs.
The landing page, our StoryTelling and MovieTelling modules, the chatbot and, indeed, everything in the ADA toolbox can be integrated into your Marketing Automation workflow so that your marketing initiatives will achieve optimal conversion rates. The acquisition of leads begins with a campaign based on a robust content-marketing strategy. The content is then distributed automatically, after which the system activates the lead-qualification stage during which our Lead Scoring system assigns different scores to certain actions and behaviours.
Think about your daily work: wouldn’t it be helpful to be able to automate the work of a marketing campaign?
Objective: Lead Generation
A car dealership decides to take advantage of the roll-out of the latest model of a sports sedan to acquire new leads and thus expand its database. The goal is to gather the data of potential new customers. In exchange for leaving data, customers are offered a chance to book an exclusive test drive of the new car. The dealership therefore opts to use our Marketing Automation tool. Everything is built on and managed from within the ADA platform, using which the dealership can issue specific communications, delivered at intervals of its own choosing, to users who perform a given action. On the dealership’s Facebook page a sponsored post presents the new car and offers a chance for an exclusive test drive on a given date. The post embeds a Landing Lead link that invites the user to fill out a form in order to be contacted with details about how to book the test drive.
After completing the form, the user receives a text message of thanks for the data that includes a link to a landing-page promotion (Landing Promotion). The Landing Promotion describes the new car, confirms the booking of the test drive and provides further details.
Event: Form completion.
Action: Send a text message with a Landing Promotion.
Time: 15 seconds after the form is filled in.
15 days after the user clicks on the Landing Promotion link (and several days after the test drive), a text message is sent with a link to a Landing Survey asking the user to evaluate the car and to indicate his or her level of satisfaction with the service offered.
Event: Opening of text message.
Action: Send text message with Landing Survey.
Time: 15 days after the opening of the text message.
After the user fills out the Landing Survey, he or she receives a text message of thanks along with an invitation to follow the dealership on social media. This ensures the user can enjoy future initiatives or promotions, or contact the dealership for a quote.
Event: Completion of Landing Survey.
Action: Send text message with note of thanks.
Time: 15 seconds after the survey is completed.