Knowing the behavior of customers helps you to create more effective marketing campaigns and guarantee specific results for your advertising investments. The Measure module has a valuable feature: the ability to provide precise measurements on user behavior and guide you discovering what they really want.
You can interpret the behavior of users who have visited your Landing Pages, browsed your StoryTellings, viewed your MovieTellings, or read your Emails and transform this information into numbers and metrics.
Dedicated dashboards guide you to the discovery of the main indicators and KPI.
Each campaign is the right opportunity to find out the number of Pages Viewed, the Unique Views, the clicks on the Call to Action, the browser used and the geographical location from which the visits originated. To make views easier and smoother, all the data is already grouped into dedicated sections and displayed with graphs and images. All you have to do is seize the best opportunities and increase the ROI of each Mobile project.
Find out the open rate and engagement rate of your Push Notification campaigns. Know precisely when users have opened and clicked on notifications and the CTAs included. This way, you will analyze the effectiveness of your campaigns and constantly improve the final result and conversion goals.
