• 5 key points to bear in mind when it comes to pricing

    One of the biggest challenges for any business is pricing. Setting an economic value without taking into account consumers’ perceptions is definitely a mistake. What are the criteria to be.

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    Advertising and Coronavirus

    How 6 brands used media in more agile ways As the spread of COVID-19 began to rapidly increase across the globe, several companies were encouraged.

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    9 customer retention tips that work

    Marketing is based on the concept of loyalty, improving consumer’s shopping experience, brand reputation and, among other things, higher sales. What strategies can be used.

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    Solidarity campaigns against the Corona virus: 6 actions

    Communication should not slow down during times of crisis, instead moving towards solidarity initiatives. With the Corona virus, several companies have mobilized thier energies and.

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    5 must-read books on digital marketing

    How to stay up to date in an ever-changing landscape as that of digital marketing? How to know the strategies that best suit both the.

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    Communicating during the Coronavirus pandemic

    We are living strange and uncertain times. We are getting restless and have constant feelings of anxiety. What about our marketing actions, customer relationships and.

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    Seven tips to attract customers to your e-commerce

    According to Nasdaq’s forecasts, by 2040, e-commerce will facilitate up to 95% of purchases. Users increasingly shop on the Internet: 7 out of 10 people.

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    Three actions to boost your brand awareness

    Why drawing users’attention to a company if it’s unable to raise the odds of converting them into buying customers significantly? There is a critical factor.

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    TikTok: 5 curious facts about this emerging app

    TikTok started to gain traction globally in 2019. Today, the app for creating, editing and sharing short videos hits more than 1 Bn users and allows.

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    Storytelling: how (and why) it works in your mind

    Storytelling is the art of telling stories that can arise emotions, inspire the listeners and lead them to concrete actions. But why does it work so.

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    3 tips for boosting sales for Father’s Day

    A year has so many special dates, holidays, and marketing moments. Planning is a must in business. March 19th , for example, is Father’s Day.

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    Ads with subliminal messages

    Are they actually effective? The controversial marketing strategy in five examples Is it possible to influence people’s decisions through subliminal representations? They are messages defined.

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